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arXiv · 1304.7034

Threshold-limited spreading in social networks with multiple initiators

P. Singh·S. Sreenivasan·B. K. Szymanski·G. Korniss
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Abstract

A classical model for social-influence-driven opinion change is the threshold model. Here we study cascades of opinion change driven by threshold model dynamics in the case where multiple {\it initiators} trigger the cascade, and where all nodes possess the same adoption threshold $ϕ$. Specifically, using empirical and stylized models of social networks, we study cascade size as a function of the initiator fraction $p$. We find that even for arbitrarily high value of $ϕ$, there exists a critical initiator fraction $p_c(ϕ)$ beyond which the cascade becomes global. Network structure, in particular clustering, plays a significant role in this scenario. Similarly to the case of single-node or single-clique initiators studied previously, we observe that community structure within the network facilitates opinion spread to a larger extent than a homogeneous random network. Finally, we study the efficacy of different initiator selection strategies on the size of the cascade and the cascade window.

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P. Singh, S. Sreenivasan, B. K. Szymanski, G. Korniss. 2013-06-26. Threshold-limited spreading in social networks with multiple initiators. https://doi.org/10.1038/srep02330

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