Influence Diffusion in Social Networks under Time Window Constraints

Abstract

We study a combinatorial model of the spread of influence in networks that generalizes existing schemata recently proposed in the literature. In our model, agents change behaviors/opinions on the basis of information collected from their neighbors in a time interval of bounded size whereas agents are assumed to have unbounded memory in previously studied scenarios. In our mathematical framework, one is given a network $G=(V,E)$, an integer value $t(v)$ for each node $v\in V$, and a time window size $λ$. The goal is to determine a small set of nodes (target set) that influences the whole graph. The spread of influence proceeds in rounds as follows: initially all nodes in the target set are influenced; subsequently, in each round, any uninfluenced node $v$ becomes influenced if the number of its neighbors that have been influenced in the previous $λ$ rounds is greater than or equal to $t(v)$. We prove that the problem of finding a minimum cardinality target set that influences the whole network $G$ is hard to approximate within a polylogarithmic factor. On the positive side, we design exact polynomial time algorithms for paths, rings, trees, and complete graphs.