Searcharxiv⌕ Search
Home/Archive/arXiv

arXiv · 1311.6543

ReputationPro: The Efficient Approaches to Contextual Transaction Trust Computation in E-Commerce Environments

Haibin Zhang·Yan Wang·Xiuzhen Zhang·Ee-Peng Lim
View original source ↗Read source document ↗Export metadata ↓

Abstract

In e-commerce environments, the trustworthiness of a seller is utterly important to potential buyers, especially when the seller is unknown to them. Most existing trust evaluation models compute a single value to reflect the general trust level of a seller without taking any transaction context information into account. In this paper, we first present a trust vector consisting of three values for Contextual Transaction Trust (CTT). In the computation of three CTT values, the identified three important context dimensions, including product category, transaction amount and transaction time, are taken into account. In particular, with different parameters regarding context dimensions that are specified by a buyer, different sets of CTT values can be calculated. As a result, all these values can outline the reputation profile of a seller that indicates the dynamic trust levels of a seller in different product categories, price ranges, time periods, and any necessary combination of them. We term this new model as ReputationPro. However, in ReputationPro, the computation of reputation profile requires novel algorithms for the precomputation of aggregates over large-scale ratings and transaction data of three context dimensions as well as new data structures for appropriately indexing aggregation results to promptly answer buyers' CTT requests. To solve these challenging problems, we then propose a new index scheme CMK-tree. After that, we further extend CMK-tree and propose a CMK-treeRS approach to reducing the storage space allocated to each seller. Finally, the experimental results illustrate that the CMK-tree is superior in efficiency for computing CTT values to all three existing approaches in the literature. In addition, though with reduced storage space, the CMK-treeRS approach can further improve the performance in answering buyers' CTT queries.

Explore related subjects

cs.DScs.DB

Keep this discovery

BibTeXRIS

Haibin Zhang, Yan Wang, Xiuzhen Zhang, Ee-Peng Lim. 2013-11-26. ReputationPro: The Efficient Approaches to Contextual Transaction Trust Computation in E-Commerce Environments. https://doi.org/10.1145/2697390

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

arXiv2026

Quasi-Monte Carlo Beyond Hardy-Krause II: $(1 + \varepsilon)n$ Samples Suffice

Numerical integration studies how well one can estimate the integral of a function $f$ over $[0,1)^d$ using $n$ sample points. The two classical methods, Monte Carlo (MC) and quasi-Monte Carlo (QMC), have complementary strengths and weaknesses, and a fundamental question is to design an approach that combines the benefits of both. Recently, building on the transference principle in discrepancy theory, Bansal and Jiang~\cite{BJ25a} gave a randomized QMC method that bridges MC and QMC guarantees using only i.i.d.\ samples. Their method also goes beyond the classical Koksma--Hlawka inequality: it achieves integration error $\widetilde{O}_d(\sigma_{\mathsf{SO}}(f)/n)$, where the smoothed-out variation $\sigma_{\mathsf{SO}}(f)$ can be substantially smaller than the Hardy--Krause variation that governs the classical bound. However, their algorithm requires $n^2$ i.i.d.\ samples as input, and this quadratic blowup is inherent to any method based on the transference principle. In this work, we bypass the quadratic blowup: for any constant $\varepsilon > 0$, we show that $(1+\varepsilon)n$ i.i.d.\ samples suffice to both obtain the beyond-Hardy--Krause guarantee of~\cite{BJ25a}, resolving an open problem posed there, and to produce low-discrepancy point sequences. Our algorithms are variants of the online Haar-thinning method of Dwivedi, Feldheim, Gurel-Gurevich, and Ramdas~\cite{DFG+19}.

cs.DS↗
arXiv2026

Single-Exponential Algorithms and a Polynomial Kernel for Strong Connectivity Augmentation

Strong Connectivity Augmentation (SCA) asks whether a directed acyclic graph can be made strongly connected by adding at most $k$ prescribed links whose total weight is within a given budget. Klinkby, Misra, and Saurabh (SODA 2021) gave an $O^*(2^{O(k\log k)})$-time algorithm and asked whether the problem admits a single-exponential parameterized algorithm and a polynomial kernel. We answer both questions affirmatively: SCA can be solved in $O^*(9^k)$ time and admits a polynomial kernel with $O(k^4)$ vertices and $O(k^{16})$ bits. For unweighted SCA, we obtain $O^*(4^k)$ time and a kernel with $O(k^3)$ vertices. Our algorithms are based on a particularly simple reduction to Strongly Connected Spanning Subgraph with two edge costs.

cs.DS↗