Dropshipping - alternative infrastructure of sales and promotion

Mikhail Kaluzhsky

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arXiv · 1505.03303

Dropshipping - alternative infrastructure of sales and promotion

Mikhail Kaluzhsky

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Abstract

An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.

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Mikhail Kaluzhsky. 2015-05-13. Dropshipping - alternative infrastructure of sales and promotion. https://arxiv.org/abs/1505.03303

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