Transformation of marketing in the e-commerce

Mikhail Kaluzhsky

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arXiv · 1505.03305

Transformation of marketing in the e-commerce

Mikhail Kaluzhsky

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Abstract

The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing.

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Mikhail Kaluzhsky. 2015-05-13. Transformation of marketing in the e-commerce. https://arxiv.org/abs/1505.03305

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