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arXiv · 1604.07890

Understanding Video-Ad Consumption on YouTube: A Measurement Study on User Behavior, Popularity, and Content Properties

Mariana Arantes·Flavio Figueiredo·Jussara M. Almeida
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Abstract

Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content providers and marketers, the use of video-ads in social media has enabled a more complex interaction, that also includes content creator and viewer preferences. To better understand this novel setting, we present the first data-driven analysis of video-ad exhibitions on YouTube.

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Mariana Arantes, Flavio Figueiredo, Jussara M. Almeida. 2016-04-26. Understanding Video-Ad Consumption on YouTube: A Measurement Study on User Behavior, Popularity, and Content Properties. https://arxiv.org/abs/1604.07890

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