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arXiv · 1705.04769

Advancing Consumer Adoption of Blockchain Applications

Zane Witherspoon
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Abstract

Blockchain technology as a whole is experiencing a dramatic rise in adoption, in no small part due to the developer-friendly Ethereum network. While the number of smart-contract powered distributed applications (Dapps) continues to rise, they face many of the same challenges all new technologies face as they are introduced to a market. By modeling the consumer adoption of blockchain technology and analyzing scholarly literature on supply-side factors affecting the diffusion of technology, we seek to prove the growth of a Dapp can be accelerated using abstraction, whole product planning, and complementaries.

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Zane Witherspoon. 2017-05-12. Advancing Consumer Adoption of Blockchain Applications. https://arxiv.org/abs/1705.04769

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