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arXiv · 1802.02480

Click Spam Prevention Model for On-Line Advertisement

Nicola Zingirian·Michele Benini
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Abstract

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.

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BibTeXRIS

Nicola Zingirian, Michele Benini. 2018-02-07. Click Spam Prevention Model for On-Line Advertisement. https://arxiv.org/abs/1802.02480

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