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arXiv · 1806.11424

Understanding Fashionability: What drives sales of a style?

Aniket Jain·Yadunath Gupta·Pawan Kumar Singh·Aruna Rajan
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Abstract

We use customer demand data for fashion articles on Myntra, and derive a fashionability or style quotient, which represents customer demand for the stylistic content of a fashion article, decoupled with its commercials (price, offers, etc.). We demonstrate learning for assortment planning in fashion that would aim to keep a healthy mix of breadth and depth across various styles, and we show the relationship between a customer's perception of a style vs a merchandiser's catalogue of styles. We also backtest our method to calculate prediction errors in our style quotient and customer demand, and discuss various implications and findings.

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Aniket Jain, Yadunath Gupta, Pawan Kumar Singh, Aruna Rajan. 2018-06-28. Understanding Fashionability: What drives sales of a style?. https://arxiv.org/abs/1806.11424

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