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arXiv · 2008.11400

Joint Modelling of Cyber Activities and Physical Context to Improve Prediction of Visitor Behaviors

Abstract

This paper investigates the Cyber-Physical behavior of users in a large indoor shopping mall by leveraging anonymized (opt in) Wi-Fi association and browsing logs recorded by the mall operators. Our analysis shows that many users exhibit a high correlation between their cyber activities and their physical context. To find this correlation, we propose a mechanism to semantically label a physical space with rich categorical information from DBPedia concepts and compute a contextual similarity that represents a user's activities with the mall context. We demonstrate the application of cyber-physical contextual similarity in two situations: user visit intent classification and future location prediction. The experimental results demonstrate that exploitation of contextual similarity significantly improves the accuracy of such applications.

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BibTeXRIS

Manpreet Kaur, Flora D. Salim, Yongli Ren, Jeffrey Chan, Martin Tomko, Mark Sanderson. 2020-08-26. Joint Modelling of Cyber Activities and Physical Context to Improve Prediction of Visitor Behaviors. https://doi.org/10.1145/3393692

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