Did You Get The Gist Of It? Understanding How Visualization Impacts Decision-Making

Melanie Bancilhon; Alvitta Ottley

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arXiv · 2010.04096

Did You Get The Gist Of It? Understanding How Visualization Impacts Decision-Making

Melanie Bancilhon·Alvitta Ottley

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Abstract

As visualization researchers evaluate the impact of visualization design on decision-making, they often hold a one-dimensional perspective on the cognitive processes behind making a decision. Several psychological and economical researchers have shown that to make decisions, people rely on quantitative reasoning as well as gist-based intuition -- two systems that operate in parallel. In this position paper, we discuss decision theories and provide suggestions to bridge the gap between the evaluation of decision-making in visualization and psychology research. The goal is to question the limits of our knowledge and to advocate for a more nuanced understanding of decision-making with visualization.

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Melanie Bancilhon, Alvitta Ottley. 2020-10-08. Did You Get The Gist Of It? Understanding How Visualization Impacts Decision-Making. https://arxiv.org/abs/2010.04096

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