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arXiv · 2011.11384

Influence of Murder Incident of Ride-hailing Drivers on Ride-hailing User's Consuming Willingness in Nanchang

Guangxin He·Shenghuan Yang·Miaomiao Lei·Xing Wu·Yixin Sun·Yimeng Dang
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Abstract

Due to the frequent murder incidents of ride-hailing drivers in China in 2018, ride-hailing companies took a series of measures to prevent such incidents and ensure ride-hailing passengers' safety. This study investigated users' willingness to use ride-hailing apps after murder incidents and users' attitudes toward Safety Rectification. We found that murder incidents of ride-hailing drivers had a significant adverse impact on people's usage of ride-hailing apps. Female users' consuming willingness was 0.633 times that of male users, such as" psychological harm" was more evident among females, and Safety Rectification had a calming effect for some users. Finally, we found that people were satisfied with ride-hailing apps' efficiency, but were not satisfied with safety and reliability, considered them important; female users were more concerned about the security than male users.

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Guangxin He, Shenghuan Yang, Miaomiao Lei, Xing Wu, Yixin Sun, Yimeng Dang. 2020-11-27. Influence of Murder Incident of Ride-hailing Drivers on Ride-hailing User's Consuming Willingness in Nanchang. https://arxiv.org/abs/2011.11384

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