Morphological Matrices as a Tool for Crowdsourced Ideation

Jonas Oppenlaender

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arXiv · 2110.04129

Morphological Matrices as a Tool for Crowdsourced Ideation

Jonas Oppenlaender

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Abstract

Designing a novel product is a difficult task not well suited for non-expert crowd workers. In this work-in-progress paper, we first motivate why the design of persuasive products is an interesting context for studying creativity and the creative leap. We then present a pilot study on the crowdsourced design of persuasive products. The pilot study motivated our subsequent feasibility study on the use of morphological matrices as a tool for crowdsourced ideation and product design. Given the morphological matrix, workers were able to come up with valid and significantly more relevant ideas for novel persuasive products.

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Jonas Oppenlaender. 2021-10-07. Morphological Matrices as a Tool for Crowdsourced Ideation. https://arxiv.org/abs/2110.04129

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