arXiv · 2205.12026
The impact of conspicuous consumption in social Media on purchasing intentions
Abstract
With the rapid increase in the use of social media in the last decade, the conspicuous consumption lifestyle within society has been now transferred to the social media. Along with the changing culture of consumption, the consumer who witnesses such portrayals on social media aspires to and desires the same products and services. Having regard to this situation, this study examines the impact of the conspicuous consumption trend in social media on purchasing intentions. Accordingly, the study aims to discover whether social media is being used as a conspicuous consumption channel and whether these conspicuous portrayals affect purchasing intentions
Explore related subjects
Keep this discovery
İbrahim Halil Efendioğku. 2022-05-24. The impact of conspicuous consumption in social Media on purchasing intentions. https://arxiv.org/abs/2205.12026
Cite the original work for its findings. Save a collection to share your selection of sources.