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arXiv · 2212.02450

Framework for 2D Ad placements in LinearTV

Divya Bhargavi·Karan Sindwani·Sia Gholami
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Abstract

Virtual Product placement(VPP) is the advertising technique of digitally placing a branded object into the scene of a movie or TV show. This type of advertising provides the ability for brands to reach consumers without interrupting the viewing experience with a commercial break, as the products are seen in the background or as props. Despite this being a billion-dollar industry, ad rendering technique is currently executed at post production stage, manually either with the help of VFx artists or through semi-automated solutions. In this paper, we demonstrate a fully automated framework to digitally place 2-D ads in linear TV cooking shows captured using single-view camera with small camera movements. Without access to full video or production camera configuration, this framework performs the following tasks (i) identifying empty space for 2-D ad placement (ii) kitchen scene understanding (iii) occlusion handling (iv) ambient lighting and (v) ad tracking.

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Divya Bhargavi, Karan Sindwani, Sia Gholami. 2022-12-05. Framework for 2D Ad placements in LinearTV. https://arxiv.org/abs/2212.02450

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