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arXiv · 2301.00886

Effect of emotions and personalisation on cancer website reuse intentions

Suncica Hadzidedic·Alexandra I. Cristea·Derrick G. Watson
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Abstract

The effect of emotions and personalisation on continuance use intentions in online health services is underexplored. Accordingly, we propose a research model for examining the impact of emotion- and personalisation-based factors on cancer website reuse intentions. We conducted a study using a real-world NGO cancer-support website, which was evaluated by 98 participants via an online questionnaire. Model relations were estimated using the PLS-SEM method. Our findings indicated that pre-use emotions did not significantly influence perceived personalisation. However, satisfaction with personalisation, and perceived usefulness mediated by satisfaction, increased reuse intentions. In addition, post-use positive emotions potentially influenced reuse intentions. Our paper, therefore, illustrates the applicability of theory regarding continuance use intentions to cancer-support websites and highlights the importance of personalisation for these purposes.

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Suncica Hadzidedic, Alexandra I. Cristea, Derrick G. Watson. 2023-01-02. Effect of emotions and personalisation on cancer website reuse intentions. https://arxiv.org/abs/2301.00886

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