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arXiv · 2303.07044

Are consumers ready to pay extra for crowd-shipping e-groceries and why? A hybrid choice analysis for developing economies

Oleksandr Rossolov·Yusak O. Susilo
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Abstract

This paper presents the behavioral study's results on willingness-to-pay the extra money by the customers for e-groceries deliveries based on crowd-shipping. The proposed methodology was tested for Ukraine, i.e., a developing country where the crowd-shipping services are under development conditions. To account for the behavior complexity of the consumers who have not faced the crowd-shipping services in the past, the choice model was enhanced with a latent variable. The findings indicate the revealed readiness of the e-shoppers to pay extra money for crowd-shipping delivery if it provides more flexible and consumer-oriented service. The expected environmental impact of the crowd-shipping delivery was not considered as important by the e-shoppers, which is explained by low concerns about the environment and car-oriented mobility in the considered case study.

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Oleksandr Rossolov, Yusak O. Susilo. 2023-03-13. Are consumers ready to pay extra for crowd-shipping e-groceries and why? A hybrid choice analysis for developing economies. https://arxiv.org/abs/2303.07044

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