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arXiv · 2309.03233

Scale-Score: Food Label to Support Nutritious and Sustainable Online Grocery Shopping

Marco Druschba·Gözel Shakeri
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Abstract

To empower online grocery shoppers in making nutritionally and environmentally informed decisions, we investigate the efficacy of the Scale-Score, a label combining nutritional and environmental information to highlight a product's benefit to both the consumer's and the planet's health, without obscuring either information. We conducted an experimental study in a mock online grocery environment, and assessed label efficacy. We find that the Scale-Score supports nutritious purchases, yet needs improving regarding sustainability support. Our research shows first insights into design considerations and performance of a combined yet disjoint food label.

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Marco Druschba, Gözel Shakeri. 2023-09-05. Scale-Score: Food Label to Support Nutritious and Sustainable Online Grocery Shopping. https://arxiv.org/abs/2309.03233

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