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arXiv · 2310.19951

Measuring Online Behavior Change with Observational Studies: a Review

Arianna Pera·Gianmarco de Francisci Morales·Luca Maria Aiello
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Abstract

Exploring online behavior change is imperative for societal progress in the context of 21st-century challenges. We analyze 148 articles (2000-2023) focusing on behavior change in the digital space and build a map that categorizes behaviors, behavior change detection methodologies, platforms of reference, and theoretical frameworks that characterize the analysis of online behavior change. Our findings reveal a focus on sentiment shifts, an emphasis on API-restricted platforms, and limited integration of theory. We call for methodologies able to capture a wider range of behavior types, diverse data sources, and stronger theory-practice alignment in the study of online behavior and its change.

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Arianna Pera, Gianmarco de Francisci Morales, Luca Maria Aiello. 2023-10-30. Measuring Online Behavior Change with Observational Studies: a Review. https://arxiv.org/abs/2310.19951

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