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arXiv · 2402.01551

Mapping acceptance: micro scenarios as a dual-perspective approach for assessing public opinion and individual differences in technology perception

Philipp Brauner
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Abstract

Understanding public perception of technology is crucial to aligning research, development, and governance of technology. This article introduces micro scenarios as an integrative method to evaluate mental models and social acceptance across numerous technologies and concepts using a few single-item scales within a single comprehensive survey. This approach contrasts with traditional methods that focus on detailed assessments of as few as one scenario. The data can be interpreted in two ways: Perspective (1): Average evaluations of each participant can be seen as individual differences, providing reflexive measurements across technologies or topics. This helps in understanding how perceptions of technology relate to other personality factors. Perspective (2): Average evaluations of each technology or topic can be interpreted as technology attributions. This makes it possible to position technologies on visuo-spatial maps to simplify identification of critical issues, conduct comparative rankings based on selected criteria, and to analyze the interplay between different attributions. This dual approach enables the modeling of acceptance-relevant factors that shape public opinion. It offers a framework for researchers, technology developers, and policymakers to identify pivotal factors for acceptance at both the individual and technology levels. I illustrate this methodology with examples from my research, provide practical guidelines, and include R code to enable others to conduct similar studies. This paper aims to bridge the gap between technological advancement and societal perception, offering a tool for more informed decision-making in technology development and policy-making.

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Philipp Brauner. 2024-02-02. Mapping acceptance: micro scenarios as a dual-perspective approach for assessing public opinion and individual differences in technology perception. https://doi.org/10.3389/fpsyg.2024.1419564

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