A fuzzy framework for unraveling experiential tourism value

Eddy Soria Leyva; Ana Beatriz Hernández Lara; Aïda Valls Mateu; Jorge Luis Mariño Vivar

doi:10.3233/faia240451

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arXiv · 2402.06822

A fuzzy framework for unraveling experiential tourism value

Eddy Soria Leyva·Ana Beatriz Hernández Lara·Aïda Valls Mateu·Jorge Luis Mariño Vivar

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Abstract

There is currently a growing interest in the study of sustainable tourism experiences. Although the main dimensions of tourism experiences are known, the assessment of attractions as a key component in sustainable tourism design has seen little research. This gap stems from two primary challenges: firstly, the complexity of each tourism destination, which makes use of heterogeneous scales of evaluation; and secondly, the subjective nature of tourism experiences that requires qualitative measurement scales and assessment. To overcome these shortcomings, a new methodology based on fuzzy numbers is proposed, consisting of a scale normalization stage, followed by an aggregation of the fuzzy numbers that can be integrated into a Geographical Information System. This technique is tested on the quantification of the tourism value of attractions for sustainable experience in Santiago de Cuba.

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Eddy Soria Leyva, Ana Beatriz Hernández Lara, Aïda Valls Mateu, Jorge Luis Mariño Vivar. 2024-02-09. A fuzzy framework for unraveling experiential tourism value. https://doi.org/10.3233/faia240451

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