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arXiv · 2405.01917

A comparison of online search engine autocompletion in Google and Baidu

Geng Liu·Pietro Pinoli·Stefano Ceri·Francesco Pierri
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Abstract

Warning: This paper contains content that may be offensive or upsetting. Online search engine auto-completions make it faster for users to search and access information. However, they also have the potential to reinforce and promote stereotypes and negative opinions about a variety of social groups. We study the characteristics of search auto-completions in two different linguistic and cultural contexts: Baidu and Google. We find differences between the two search engines in the way they suppress or modify original queries, and we highlight a concerning presence of negative suggestions across all social groups. Our study highlights the need for more refined, culturally sensitive moderation strategies in current language technologies.

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Geng Liu, Pietro Pinoli, Stefano Ceri, Francesco Pierri. 2024-05-03. A comparison of online search engine autocompletion in Google and Baidu. https://arxiv.org/abs/2405.01917

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