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arXiv · 2406.08229

GPT4Rec: Graph Prompt Tuning for Streaming Recommendation

Peiyan Zhang·Yuchen Yan·Xi Zhang·Liying Kang·Chaozhuo Li·Feiran Huang·Senzhang Wang·Sunghun Kim
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Abstract

In the realm of personalized recommender systems, the challenge of adapting to evolving user preferences and the continuous influx of new users and items is paramount. Conventional models, typically reliant on a static training-test approach, struggle to keep pace with these dynamic demands. Streaming recommendation, particularly through continual graph learning, has emerged as a novel solution. However, existing methods in this area either rely on historical data replay, which is increasingly impractical due to stringent data privacy regulations; or are inability to effectively address the over-stability issue; or depend on model-isolation and expansion strategies. To tackle these difficulties, we present GPT4Rec, a Graph Prompt Tuning method for streaming Recommendation. Given the evolving user-item interaction graph, GPT4Rec first disentangles the graph patterns into multiple views. After isolating specific interaction patterns and relationships in different views, GPT4Rec utilizes lightweight graph prompts to efficiently guide the model across varying interaction patterns within the user-item graph. Firstly, node-level prompts are employed to instruct the model to adapt to changes in the attributes or properties of individual nodes within the graph. Secondly, structure-level prompts guide the model in adapting to broader patterns of connectivity and relationships within the graph. Finally, view-level prompts are innovatively designed to facilitate the aggregation of information from multiple disentangled views. These prompt designs allow GPT4Rec to synthesize a comprehensive understanding of the graph, ensuring that all vital aspects of the user-item interactions are considered and effectively integrated. Experiments on four diverse real-world datasets demonstrate the effectiveness and efficiency of our proposal.

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Peiyan Zhang, Yuchen Yan, Xi Zhang, Liying Kang, Chaozhuo Li, Feiran Huang, Senzhang Wang, Sunghun Kim. 2024-06-12. GPT4Rec: Graph Prompt Tuning for Streaming Recommendation. https://doi.org/10.1145/3626772.3657720

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