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arXiv · 2407.20587

Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul

Hyoji Choi·Frank Neffke·Donghyeon Yu·Bogang Jun
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Abstract

This study explores how the relatedness density of amenities influences consumer buying patterns, focusing on multi-purpose shopping preferences. Using Seoul's credit card data from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers' residences, particularly for trips within a 2 km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect at shorter distances but rebounded in 2023, suggesting a resilient return to pre-pandemic patterns, which vary over regions. Our findings highlight the resilience of local shopping preferences despite economic disruptions, underscoring the importance of amenity-relatedness in urban consumer behavior.

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Hyoji Choi, Frank Neffke, Donghyeon Yu, Bogang Jun. 2024-07-30. Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul. https://arxiv.org/abs/2407.20587

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