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arXiv · 2408.16284

Enhancing Customer Churn Prediction in Telecommunications: An Adaptive Ensemble Learning Approach

Mohammed Affan Shaikhsurab·Pramod Magadum
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Abstract

Customer churn, the discontinuation of services by existing customers, poses a significant challenge to the telecommunications industry. This paper proposes a novel adaptive ensemble learning framework for highly accurate customer churn prediction. The framework integrates multiple base models, including XGBoost, LightGBM, LSTM, a Multi-Layer Perceptron (MLP) neural network, and Support Vector Machine (SVM). These models are strategically combined using a stacking ensemble method, further enhanced by meta-feature generation from base model predictions. A rigorous data preprocessing pipeline, coupled with a multi-faceted feature engineering approach, optimizes model performance. The framework is evaluated on three publicly available telecom churn datasets, demonstrating substantial accuracy improvements over state-of-the-art techniques. The research achieves a remarkable 99.28% accuracy, signifying a major advancement in churn prediction.The implications of this research for developing proactive customer retention strategies withinthe telecommunications industry are discussed.

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Mohammed Affan Shaikhsurab, Pramod Magadum. 2024-08-29. Enhancing Customer Churn Prediction in Telecommunications: An Adaptive Ensemble Learning Approach. https://arxiv.org/abs/2408.16284

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