arXiv · 2410.24191
Flexible Demand Manipulation
Abstract
We develop a simple framework to analyze how targeted persuasive advertising shapes market power and welfare. A designer flexibly manipulates the demand curve by influencing individual valuations at a cost. A monopolist prices against this manipulated demand curve. We fully characterize the form of optimal advertising plans under ex-ante and ex-post welfare measures. Flexibility per se is powerful, and can substantially harm or benefit consumers vis-a-vis uniform advertising. We discuss implications for regulation, intermediation, and the joint design of manipulation and information.
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Yifan Dai, Andrew Koh. 2024-10-31. Flexible Demand Manipulation. https://arxiv.org/abs/2410.24191
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