Donald Trumps in the Virtual Polls: Simulating and Predicting Public Opinions in Surveys Using Large Language Models

Abstract

In recent years, large language models (LLMs) have attracted attention due to their ability to generate human-like text. As surveys and opinion polls remain key tools for gauging public attitudes, there is increasing interest in assessing whether LLMs can accurately replicate human responses. This study examines the potential of LLMs, specifically ChatGPT-4o, to replicate human responses in large-scale surveys and to predict election outcomes based on demographic data. Employing data from the World Values Survey (WVS) and the American National Election Studies (ANES), we assess the LLM's performance in two key tasks: simulating human responses and forecasting U.S. election results. In simulations, the LLM was tasked with generating synthetic responses for various socio-cultural and trust-related questions, demonstrating notable alignment with human response patterns across U.S.-China samples, though with some limitations on value-sensitive topics. In prediction tasks, the LLM was used to simulate voting behavior in past U.S. elections and predict the 2024 election outcome. Our findings show that the LLM replicates cultural differences effectively, exhibits in-sample predictive validity, and provides plausible out-of-sample forecasts, suggesting potential as a cost-effective supplement for survey-based research.