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arXiv · 2412.14476

HEC-GCN: Hypergraph Enhanced Cascading Graph Convolution Network for Multi-Behavior Recommendation

Yabo Yin·Xiaofei Zhu·Wenshan Wang·Yihao Zhang·Pengfei Wang·Yixing Fan·Jiafeng Guo
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Abstract

Multi-behavior recommendation (MBR) has garnered growing attention recently due to its ability to mitigate the sparsity issue by inferring user preferences from various auxiliary behaviors to improve predictions for the target behavior. Although existing research on MBR has yielded impressive results, they still face two major limitations. First, previous methods mainly focus on modeling fine-grained interaction information between users and items under each behavior, which may suffer from sparsity issue. Second, existing models usually concentrate on exploiting dependencies between two consecutive behaviors, leaving intra- and inter-behavior consistency largely unexplored. To the end, we propose a novel approach named Hypergraph Enhanced Cascading Graph Convolution Network for multi-behavior recommendation (HEC-GCN). To be specific, we first explore both fine- and coarse-grained correlations among users or items of each behavior by simultaneously modeling the behavior-specific interaction graph and its corresponding hypergraph in a cascaded manner. Then, we propose a behavior consistency-guided alignment strategy that ensures consistent representations between the interaction graph and its associated hypergraph for each behavior, while also maintaining representation consistency across different behaviors. Extensive experiments and analyses on three public benchmark datasets demonstrate that our proposed approach is consistently superior to previous state-of-the-art methods due to its capability to effectively attenuate the sparsity issue as well as preserve both intra- and inter-behavior consistencies. The code is available at https://github.com/marqu22/HEC-GCN.git.

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Yabo Yin, Xiaofei Zhu, Wenshan Wang, Yihao Zhang, Pengfei Wang, Yixing Fan, Jiafeng Guo. 2024-12-19. HEC-GCN: Hypergraph Enhanced Cascading Graph Convolution Network for Multi-Behavior Recommendation. https://arxiv.org/abs/2412.14476

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