arXiv · 2412.18699
Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques
Abstract
The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing their implications for managerial decision-making. By demonstrating the potential of data mining to transform raw data into valuable business insights, this paper provides a framework for using analytical tools to improve customer engagement and competitive positioning.
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Marina Kholod, Nikita Mokrenko. 2024-12-24. Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques. https://arxiv.org/abs/2412.18699
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