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arXiv · 2504.00338

Agentic Multimodal AI for Hyperpersonalized B2B and B2C Advertising in Competitive Markets: An AI-Driven Competitive Advertising Framework

Sakhinana Sagar Srinivas·Akash Das·Shivam Gupta·Venkataramana Runkana
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Abstract

The growing use of foundation models (FMs) in real-world applications demands adaptive, reliable, and efficient strategies for dynamic markets. In the chemical industry, AI-discovered materials drive innovation, but commercial success hinges on market adoption, requiring FM-driven advertising frameworks that operate in-the-wild. We present a multilingual, multimodal AI framework for autonomous, hyper-personalized advertising in B2B and B2C markets. By integrating retrieval-augmented generation (RAG), multimodal reasoning, and adaptive persona-based targeting, our system generates culturally relevant, market-aware ads tailored to shifting consumer behaviors and competition. Validation combines real-world product experiments with a Simulated Humanistic Colony of Agents to model consumer personas, optimize strategies at scale, and ensure privacy compliance. Synthetic experiments mirror real-world scenarios, enabling cost-effective testing of ad strategies without risky A/B tests. Combining structured retrieval-augmented reasoning with in-context learning (ICL), the framework boosts engagement, prevents market cannibalization, and maximizes ROAS. This work bridges AI-driven innovation and market adoption, advancing multimodal FM deployment for high-stakes decision-making in commercial marketing.

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Sakhinana Sagar Srinivas, Akash Das, Shivam Gupta, Venkataramana Runkana. 2025-04-01. Agentic Multimodal AI for Hyperpersonalized B2B and B2C Advertising in Competitive Markets: An AI-Driven Competitive Advertising Framework. https://arxiv.org/abs/2504.00338

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