Beyond Misinformation: A Conceptual Framework for Studying AI Hallucinations in (Science) Communication

Abstract

This paper proposes a conceptual framework for understanding AI hallucinations as a distinct form of misinformation. While misinformation scholarship has traditionally focused on human intent, generative AI systems now produce false yet plausible outputs absent of such intent. I argue that these AI hallucinations should not be treated merely as technical failures but as communication phenomena with social consequences. Drawing on a supply-and-demand model and the concept of distributed agency, the framework outlines how hallucinations differ from human-generated misinformation in production, perception, and institutional response. I conclude by outlining a research agenda for communication scholars to investigate the emergence, dissemination, and audience reception of hallucinated content, with attention to macro (institutional), meso (group), and micro (individual) levels. This work urges communication researchers to rethink the boundaries of misinformation theory in light of probabilistic, non-human actors increasingly embedded in knowledge production.