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arXiv · 2504.16576

MMHCL: Multi-Modal Hypergraph Contrastive Learning for Recommendation

Xu Guo·Tong Zhang·Fuyun Wang·Xudong Wang·Xiaoya Zhang·Xin Liu·Zhen Cui
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Abstract

The burgeoning presence of multimodal content-sharing platforms propels the development of personalized recommender systems. Previous works usually suffer from data sparsity and cold-start problems, and may fail to adequately explore semantic user-product associations from multimodal data. To address these issues, we propose a novel Multi-Modal Hypergraph Contrastive Learning (MMHCL) framework for user recommendation. For a comprehensive information exploration from user-product relations, we construct two hypergraphs, i.e. a user-to-user (u2u) hypergraph and an item-to-item (i2i) hypergraph, to mine shared preferences among users and intricate multimodal semantic resemblance among items, respectively. This process yields denser second-order semantics that are fused with first-order user-item interaction as complementary to alleviate the data sparsity issue. Then, we design a contrastive feature enhancement paradigm by applying synergistic contrastive learning. By maximizing/minimizing the mutual information between second-order (e.g. shared preference pattern for users) and first-order (information of selected items for users) embeddings of the same/different users and items, the feature distinguishability can be effectively enhanced. Compared with using sparse primary user-item interaction only, our MMHCL obtains denser second-order hypergraphs and excavates more abundant shared attributes to explore the user-product associations, which to a certain extent alleviates the problems of data sparsity and cold-start. Extensive experiments have comprehensively demonstrated the effectiveness of our method. Our code is publicly available at: https://github.com/Xu107/MMHCL.

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Xu Guo, Tong Zhang, Fuyun Wang, Xudong Wang, Xiaoya Zhang, Xin Liu, Zhen Cui. 2025-04-23. MMHCL: Multi-Modal Hypergraph Contrastive Learning for Recommendation. https://arxiv.org/abs/2504.16576

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