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arXiv · 2505.18790

Exploring temporal dynamics in digital trace data: mining user-sequences for communication research

Yangliu Fan·Jakob Ohme·Lion Wedel
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Abstract

Communication is commonly considered a process that is dynamically situated in a temporal context. However, there remains a disconnection between such theoretical dynamicality and the non-dynamical character of communication scholars' preferred methodologies. In this paper, we argue for a new research framework that uses computational approaches to leverage the fine-grained timestamps recorded in digital trace data. In particular, we propose to maintain the hyper-longitudinal information in the trace data and analyze time-evolving 'user-sequences,' which provide rich information about user activity with high temporal resolution. To illustrate our proposed framework, we present a case study that applied six approaches (e.g., sequence analysis, process mining, and language-based models) to real-world user-sequences containing 1,262,775 timestamped traces from 309 unique users, gathered via data donations. Overall, our study suggests a conceptual reorientation towards a better understanding of the temporal dimension in communication processes, resting on the exploding supply of digital trace data and the technical advances in analytical approaches.

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Yangliu Fan, Jakob Ohme, Lion Wedel. 2025-05-24. Exploring temporal dynamics in digital trace data: mining user-sequences for communication research. https://doi.org/10.1080/19312458.2026.2664873

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