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arXiv · 2506.21195

Follow the user meaningfully and product growth will follow: A mixed methods case study tying UX Point of View & Growth leading to measurable impact

Neha Raghuvanshi
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Abstract

Have you wondered how cross-functional teams balance between maximizing value that users derive and business growth leading to win-win situations? This case study shows how User Experience Research (UXR) and Data Science teams used mixed methods research to strategically influence Product Led Growth (PLG) for a Password Manager used by million+ users, thus allowing our users, internal teams, and business to win. The audience will take away practical lessons/techniques related to leveraging mixed methods to: a. Maximize user value while meeting business growth goals b. Influence cross-functional teams c. Measure user and business impact This case study can be easily tied to the UXR Point of view pyramid (POV) [2] that represents a methodological approach to construct a POV and further dives into actioning POV to create measurable user and business impact.

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Neha Raghuvanshi. 2025-06-26. Follow the user meaningfully and product growth will follow: A mixed methods case study tying UX Point of View & Growth leading to measurable impact. https://arxiv.org/abs/2506.21195

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