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arXiv · 2507.06507

GR-LLMs: Recent Advances in Generative Recommendation Based on Large Language Models

Zhen Yang·Haitao Lin·Jiawei xue·Ziji Zhang
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Abstract

In the past year, Generative Recommendations (GRs) have undergone substantial advancements, especially in leveraging the powerful sequence modeling and reasoning capabilities of Large Language Models (LLMs) to enhance overall recommendation performance. LLM-based GRs are forming a new paradigm that is distinctly different from discriminative recommendations, showing strong potential to replace traditional recommendation systems heavily dependent on complex hand-crafted features. In this paper, we provide a comprehensive survey aimed at facilitating further research of LLM-based GRs. Initially, we outline the general preliminaries and application cases of LLM-based GRs. Subsequently, we introduce the main considerations when LLM-based GRs are applied in real industrial scenarios. Finally, we explore promising directions for LLM-based GRs. We hope that this survey contributes to the ongoing advancement of the GR domain.

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Zhen Yang, Haitao Lin, Jiawei xue, Ziji Zhang. 2025-07-09. GR-LLMs: Recent Advances in Generative Recommendation Based on Large Language Models. https://arxiv.org/abs/2507.06507

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