LLMs for estimating positional bias in logged interaction data

Abstract

Recommender and search systems commonly rely on Learning To Rank models trained on logged user interactions to order items by predicted relevance. However, such interaction data is often subject to position bias, as users are more likely to click on items that appear higher in the ranking, regardless of their actual relevance. As a result, newly trained models may inherit and reinforce the biases of prior ranking models rather than genuinely improving relevance. A standard approach to mitigate position bias is Inverse Propensity Scoring (IPS), where the model's loss is weighted by the inverse of a propensity function, an estimate of the probability that an item at a given position is examined. However, accurate propensity estimation is challenging, especially in interfaces with complex non-linear layouts. In this paper, we propose a novel method for estimating position bias using Large Language Models (LLMs) applied to logged user interaction data. This approach offers a cost-effective alternative to online experimentation. Our experiments show that propensities estimated with our LLM-as-a-judge approach are stable across score buckets and reveal the row-column effects of Viator's grid layout that simpler heuristics overlook. An IPS-weighted reranker trained with these propensities matches the production model on standard NDCG@10 while improving weighted NDCG@10 by roughly 2%. We will verify these offline gains in forthcoming live-traffic experiments.