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arXiv · 2509.12543

Human + AI for Accelerating Ad Localization Evaluation

Harshit Rajgarhia·Shivali Dalmia·Mengyang Zhao·Mukherji Abhishek·Kiran Ganesh
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Abstract

Adapting advertisements for multilingual audiences requires more than simple text translation; it demands preservation of visual consistency, spatial alignment, and stylistic integrity across diverse languages and formats. We introduce a structured framework that combines automated components with human oversight to address the complexities of advertisement localization. To the best of our knowledge, this is the first work to integrate scene text detection, inpainting, machine translation (MT), and text reimposition specifically for accelerating ad localization evaluation workflows. Qualitative results across six locales demonstrate that our approach produces semantically accurate and visually coherent localized advertisements, suitable for deployment in real-world workflows.

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Harshit Rajgarhia, Shivali Dalmia, Mengyang Zhao, Mukherji Abhishek, Kiran Ganesh. 2025-09-16. Human + AI for Accelerating Ad Localization Evaluation. https://arxiv.org/abs/2509.12543

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