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arXiv · 2601.09712

Behavioral Targeting, a European Legal Perspective

Frederik Zuiderveen Borgesius
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Abstract

Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don't want to receive behaviorally targeted advertising. The World Wide Web Consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.

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Frederik Zuiderveen Borgesius. 2025-12-23. Behavioral Targeting, a European Legal Perspective. https://doi.org/10.1109/msp.2013.5

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