Central Tendency Bias in Human Selection of AI-Generated Design Variations

Abstract

Image-generation AI systems increasingly support creative work by producing multiple design variations for users to evaluate and select. In such human-AI co-creation workflows, selection becomes a critical stage where human judgment guides AI-generated possibilities toward final outcomes. While presenting multiple alternatives is intended to encourage exploration, the simultaneous multi-option presentation may introduce systematic biases in human decision making. Drawing on ensemble perception theory, we investigate whether these interfaces induce central tendency bias-the tendency to favor options closer to the center of a design set. We conducted a controlled experiment manipulating the variance of design sets (high vs. low) and measured participants' selections in both aesthetic preference and representativeness tasks. Results show that higher variance increases the selection of center-proximal designs across both tasks. These findings suggest that multi-variation interfaces in image-generation AI systems may constrain selection diversity, revealing a potential tension between diversity in generated outputs and diversity in human selection outcomes.