Order Matters: A Chinese Multi-Panel Meme Benchmark for Vision-Language Reasoning

Abstract

Many multimodal tasks depend on how visual elements are ordered and composed, not only on recognizing them in isolation. Internet memes are a compact case of this problem: their punchline often depends on a constrained reading order and cross-panel visual--textual cues. While large vision-language models (LVLMs) show strong performance on single-image understanding, it remains unclear whether they can perform sequence-aware reasoning over structured meme layouts, especially in Chinese social media. We introduce CMPM, a Chinese Multi-Panel Meme benchmark with 1,214 annotated samples covering five structural types, ordering dependency, panel-order constraints, and optional comment context. We formulate a two-layer evaluation: Task1 probes structure typing and order-sensitive panel sequencing (with a context ablation setting), and Task2 evaluates Chinese meme explanation generation with human ratings on five 1-3 Likert dimensions (visual, panel, humor, context, and faithfulness). We benchmark five representative LVLMs under a unified protocol. Results indicate that canonical-display accuracy is not by itself evidence of order understanding: the primary shuffled condition produces a sharp accuracy drop, revealing a persistent gap in order-sensitive multimodal reasoning. Task2 preferences place Gemini 3.1 Pro and GPT-5.5 above the open models, while comment context yields only a small and mixed Core4 gain. Code and data will be released upon acceptance.