Searcharxiv⌕ Search
Home/Archive/arXiv

arXiv · 2609.11945

Who Are We Recommending To? Recommender Systems in the Agentic Web

Himan Abdollahpouri·Kyle Kretschman·Sai Ravindranath·Jackie Doremus·Mounia Lalmas
View original source ↗Read source document ↗Export metadata ↓

Abstract

For two decades, recommender systems have been designed under the assumption that a human directly consumes each recommendation: receiving, interpreting, and acting upon it. The emergence of AI agents powered by large language models challenges this assumption. In the emerging Agentic Web [ 28 ], autonomous agents increasingly act on behalf of users, e.g., browsing, comparing, negotiating, and executing transactions, raising a central question: who is the receiver of a recommendation? In this position paper, we argue that the recommendation paradigm is undergoing a bifurcation. In delegable contexts, such as routine purchases, travel, and constrained transactional tasks, the primary operational consumer of recommendations is shifting from the human to the agent, requiring new optimization objectives, interaction protocols, and evaluation criteria. In experiential contexts, such as entertainment, art, and other subjective or high-stakes choices, humans remain the final judge of relevance, though agents may assist through pre-filtering and curation. We introduce a delegation spectrum that characterizes recommendation contexts along factors such as preference specifiability, outcome verifiability, and decision stakes, and we outline a research agenda spanning agent preference modeling, dual-audience optimization, and the emerging agent attention economy. We further discuss the implications of this shift for the design and evaluation of recommender systems

Explore related subjects

cs.IR

Keep this discovery

Explore connections, maps & timelines

BibTeXRIS

Himan Abdollahpouri, Kyle Kretschman, Sai Ravindranath, Jackie Doremus, Mounia Lalmas. 2026-07-22. Who Are We Recommending To? Recommender Systems in the Agentic Web. https://doi.org/10.1145/3773078.3831785

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

arXiv2026

Do Large Language Models Favor Recent Content? A Study on Recency Bias in LLM-Based Reranking

Large language models (LLMs) are increasingly deployed in information systems, including being used as second-stage rerankers in information retrieval pipelines, yet their susceptibility to recency bias has received little attention. We investigate whether LLMs implicitly favour newer documents by prepending artificial publication dates to passages in the TREC Deep Learning passage retrieval collections in 2021 (DL21) and 2022 (DL22). Across seven models, GPT-3.5-turbo, GPT-4o, GPT-4, LLaMA-3 8B/70B, and Qwen-2.5 7B/72B, "fresh" passages are consistently promoted, shifting the Top-10's mean publication year forward by up to 4.78 years and moving individual items by as many as 95 ranks in our listwise reranking experiments. Although larger models attenuate the effect, none eliminate it. We also observe that the preference of LLMs between two passages with an identical relevance level can be reversed by up to 25% on average after date injection in our pairwise preference experiments. These findings provide quantitative evidence of a pervasive recency bias in LLMs and highlight the importance of effective bias-mitigation strategies.

cs.IR↗
arXiv2026

UniRec: Cross-stage Multi-Task Fusion with Preference Alignment for Cascaded Recommender Systems

Industrial recommender systems cascade stages with different objectives, feature spaces, and latency constraints. Optimizing pre-ranking and ranking separately induces cross-stage inconsistency: upstream models may filter out items preferred by downstream rankers, while independently tuned downstream fusion can offset upstream improvements. Most existing multi-task fusion methods target the ranking stage alone, and cross-stage methods often align with a downstream-derived score, leaving joint optimization of fusion modules across cascaded stages largely unexplored. We propose UniRec, a Unified Cross-stage Recommendation Fusion model. First, the two fusion agents partially share input embeddings in a single computation graph, allowing gradients from either stage to propagate through the shared representations. Second, a dual-axis preference alignment objective coordinates the two stages: horizontally, a compact aggregation term reorganizes dozens of pairwise objectives over heterogeneous prior signals into bidirectional preference evidence; vertically, a cross-stage consistency term transfers downstream pairwise preferences to the upstream fusion score. Third, we introduce attribute group-relative regularization, which computes relative advantages and normalizes policy updates within each attribute group, ensuring that uniformly promoting all items in a high-reward group provides no additional optimization gain. Offline experiments demonstrate UniRec consistently outperforms single-stage fusion and cross-stage coordination baselines; online A/B experiments show a 0.616% gain in app usage duration. UniRec has been fully deployed on the Kuaishou platform.

cs.IR↗
arXiv2026

Scaling Articulated Rationales for MLLM-based Recommendation

We presented SARA, an industrial framework that transforms sparse articulated user rationales into scalable recommendation signals. Its data engine curates questionnaire responses into SARA-HQ, providing explicit preference supervision for aligning SARA-7B through SFT and Quality-Refining DPO. This alignment extends rationale generation from $86{,}564$ questionnaire-covered authors to the full $10$M-author space. SARA-Ranker translates the generated positive and negative rationales into features for user--author interaction modeling and negative-feedback history modeling, connecting articulated reasons to production ranking. Evaluation on unseen authors demonstrates that SARA-7B generates more specific, relevant, and grounded rationales than the evaluated general-purpose MLLMs. On top of a strong industrial ranking baseline with multimodal features, separate online A/B tests show that positive-rationale integration increases watch time by $0.99\%$, while negative-rationale integration reduces Hate feedback by $8.16\%$. Daily refresh and more than $30$ days of production deployment further demonstrate the operational feasibility of the approach. These findings establish articulated rationales as a useful complement to behavioral and content signals, and demonstrate a practical role for MLLMs in scaling sparse human explanations into preference information that improves industrial recommendation.

cs.IR↗