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arXiv · 2610.34369

Pricing Information in Search with Nonobligatory Inspection

Abstract

As AI agents reshape Web search and advertising, platforms can monetize information that improves decisions. We study information pricing for sequential search among independent alternatives with nonobligatory inspection: the buyer may select any alternative without buying its report. We show that a common fee maximizes static revenue for identical priors, resolving a uniform-pricing conjecture. Our results also establish that exact optimization is NP-hard for heterogeneous binary priors. Despite this hardness, our polynomial-time static pricing algorithm achieves a $3$-approximation to the information surplus. More generally, a common static fee approximates optimal adaptive revenue within a logarithmic factor in the number of alternatives. This guarantee is asymptotically tight.

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Shuo Zhang, Boyu Liu, Zihe Wang. 2026-10-25. Pricing Information in Search with Nonobligatory Inspection. https://arxiv.org/abs/2610.34369

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