Characterizing Optimal Adword Auctions

Garud Iyengar; Anuj Kumar

Home/Archive/arXiv

arXiv · cs/0611063

Characterizing Optimal Adword Auctions

Garud Iyengar·Anuj Kumar

View original source ↗Read source document ↗Export metadata ↓

Abstract

We present a number of models for the adword auctions used for pricing advertising slots on search engines such as Google, Yahoo! etc. We begin with a general problem formulation which allows the privately known valuation per click to be a function of both the identity of the advertiser and the slot. We present a compact characterization of the set of all deterministic incentive compatible direct mechanisms for this model. This new characterization allows us to conclude that there are incentive compatible mechanisms for this auction with a multi-dimensional type-space that are {\em not} affine maximizers. Next, we discuss two interesting special cases: slot independent valuation and slot independent valuation up to a privately known slot and zero thereafter. For both of these special cases, we characterize revenue maximizing and efficiency maximizing mechanisms and show that these mechanisms can be computed with a worst case computational complexity $O(n^2m^2)$ and $O(n^2m^3)$ respectively, where $n$ is number of bidders and $m$ is number of slots. Next, we characterize optimal rank based allocation rules and propose a new mechanism that we call the customized rank based allocation. We report the results of a numerical study that compare the revenue and efficiency of the proposed mechanisms. The numerical results suggest that customized rank-based allocation rule is significantly superior to the rank-based allocation rules.

Explore related subjects

cs.GT

Keep this discovery

BibTeX RIS

Garud Iyengar, Anuj Kumar. 2006-11-15. Characterizing Optimal Adword Auctions. https://arxiv.org/abs/cs/0611063

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

arXiv2026

MMS Allocation for Chores with Online Agent Arrivals

We study the fair allocation of $m$ indivisible chores to $n$ agents with subadditive cost functions arriving online in an arbitrary order. Upon an agent's arrival, we are informed of her cost function and must irrevocably assign her a set of chores. We focus on the Maximin Share (MMS) fairness notion and aim to compute an allocation in which all items are assigned, and no agent incurs a cost more than $\alpha$ times her MMS. Without any prior information about the instance (other than $n$ and $m$), we design an algorithm with a competitive ratio of $O(\min\{n, k\log^{1+\epsilon}k, \log m\})$ for any constant $\epsilon > 0$, where $k$ denotes the number of cost function types. Our bound matches the best known offline approximation guarantees for MMS under subadditive costs and is nearly optimal with respect to all three parameters: we show that even for binary additive cost functions, no online algorithm can achieve a competitive ratio of $o(\min\{n, k\log k, \log m\})$. We then consider the setting in which the $k$ cost function types are known in advance (though the realized types of arriving agents are not). For additive cost functions, we provide an algorithm with a competitive ratio of $O(\min\{\log k, \log(kn)/\log\log(kn)\})$, and show that constant-competitive algorithms do not exist for general $k$, even for the binary additive setting. For binary additive functions when $k \le n$, we propose a $3$-competitive algorithm and establish a lower bound of $2$.

cs.GT↗

arXiv2026

Truncated Noisy Best-Response Algorithms: Toward Game Theoretic Learning with Safety Guarantees

We consider a game theoretic approach to solve multi-agent coordination problems with submodular maximization objectives. It is known for such problems that the Nash equilibria for the corresponding game are always within 50% of the optimal, but that the equilibria which achieve this worst-case bound are not stable. To exploit this instability, we propose a family of algorithms which we call Truncated Noisy Best-Response (TNBR) Algorithms. These algorithms are flexibly characterized by agents asynchronously and stochastically selecting actions from a neighbourhood of their best response payoffs. We compute bounds on the recurrent classes of TNBR algorithms' associated Markov chains. Our bounds fall into two categories: first, "Performance" bounds ensure that TNBR algorithms always have a high-value recurrent state; second, "Safety" bounds ensure that TNBR algorithms never have arbitrarily-bad recurrent states. Furthermore, these two types of bounds are linked by a waterbed-like effect: every game with a poor Safety guarantee necessarily has a favorable Performance guarantee.

cs.GT↗

arXiv2026

Existence of the Core in Approval-Based Committee Elections

We settle the main open question in the theory of approval-based multi-winner elections: we show that there always exists a committee in the core. The core is a stability and group fairness concept. The proof introduces a new voting rule that optimizes an entropy-like objective function over committees and payment systems. All local optima of this objective function lie in the core, which implies that a core committee can be found in polynomial time.

cs.GT↗