Household-Specific Regressions Using Clickstream Data

Avi Goldfarb; Qiang Lu

doi:10.1214/088342306000000150

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arXiv · math/0609226

Household-Specific Regressions Using Clickstream Data

Avi Goldfarb·Qiang Lu

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Abstract

This paper makes three contributions: (1) the paper provides a better understanding of online behavior by showing the main drivers of Internet portal choice, (2) the rich data allow for a deeper understanding of brand substitution patterns than previously possible and (3) the paper introduces a wider statistics community to a new data opportunity and a recently developed method.

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Avi Goldfarb, Qiang Lu. 2006-09-08. Household-Specific Regressions Using Clickstream Data. https://doi.org/10.1214/088342306000000150

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