A transactional theory of fluctuations in company size
Detailed empirical studies of publicly traded business firms have established that the standard deviation of annual sales growth rates decreases with increasing firm sales as a power law, and that the sales growth distribution is non-Gaussian with slowly decaying tails. To explain these empirical facts, a theory is developed that incorporates both the fluctuations of a single firm's sales and the statistical differences among many firms. The theory reproduces both the scaling in the standard deviation and the non-Gaussian distribution of growth rates. Earlier models reproduce the same empirical features by splitting firms into somewhat ambiguous subunits; by decomposing total sales into individual transactions, this ambiguity is removed. The theory yields verifiable predictions and accommodates any form of business organization within a firm. Furthermore, because transactions are fundamental to economic activity at all scales, the theory can be extended to all levels of the economy, from individual products to multinational corporations.