arXiv subjects

Adrian Bindas

Publications and source records attributed to Adrian Bindas.

3 recordsLinked to original sources

arXiv2026

Algorithmic Audit of Personalisation Drift in Polarising Topics on TikTok

Social media platforms have become an integral part of everyday life, serving as a primary source of news and information for many users. These platforms increasingly rely on personalised recommendation systems that shape what users see and engage with. While these systems are optimised for engagement, concerns have emerged that they may also drive users toward more polarised perspectives, particularly in contested domains such as politics, climate change, vaccines, and conspiracy theories. In this paper, we present an algorithmic audit of personalisation drift on TikTok in these polarising topics. Using controlled accounts designed to simulate users with interests aligned with or opposed to different polarising topics, we systematically measure the extent to which TikTok steers content exposure toward specific topics and polarities over time. Specifically, we investigated: 1) a preference-aligned drift (showing a strong personalisation towards user interests), 2) a polarisation-topic drift (showing a strong neutralising effect for misinformation-themed topics, and a high preference and reinforcement of interest of US politic topic); and 3) a polarisation-stance drift (showing a preference of oppose stance towards US politics topic and a general reinforcement of users' stance by recommending items aligned with their stance towards polarising topics). Overall, our findings provide evidence that recommendation trajectories differ markedly across topics, with some pathways amplifying polarised viewpoints more strongly than others and offer insights for platform governance, transparency and user awareness.

cs.IR↗

arXiv2026

The DSA's Blind Spot: Algorithmic Audit of Advertising and Minor Profiling on TikTok

Adolescents spend an increasing amount of their time in digital environments where their still-developing cognitive capacities leave them unable to recognize or resist commercial persuasion. Article 28(2) of the DSA responds to this vulnerability by prohibiting profiling-based advertising to minors. However, the regulation's narrow definition of "advertisement" excludes current advertising practices including influencer paid partnerships and brand promotional content that serve functionally equivalent commercial purposes. We provide the first empirical evidence of how this definitional gap operates in practice through an algorithmic audit of TikTok. Our approach deploys sock-puppet accounts simulating a pair of minor and adult users with matching interest profiles. The content recommended to these users is automatically annotated, enabling systematic statistical analysis. Our findings reveal a stark regulatory paradox. TikTok demonstrates formal compliance with Article 28(2) by shielding minors from profiled formal advertisements, yet both disclosed and undisclosed ads exhibit significant profiling aligned with user interests (5-8 times stronger than for adult formal advertising). The strongest profiling emerges within undisclosed commercial content, where creators/brands fail to label paid partnership/promotional content and the platform neither corrects this omission nor prevents its personalized delivery to minors. These results demonstrate that minors remain exposed to algorithmically targeted commercial content through the same recommendation mechanisms the DSA seeks to constrain. We argue that protecting minors requires expanding the definition of advertisement in EU law to encompass influencer and brand promotional content, and ensuring that any such expansion is accompanied by a corresponding prohibition on profiling-based targeting of minors.

cs.CY↗

arXiv2025

Revisiting Algorithmic Audits of TikTok: Poor Reproducibility and Short-term Validity of Findings

Social media platforms are constantly shifting towards algorithmically curated content based on implicit or explicit user feedback. Regulators, as well as researchers, are calling for systematic social media algorithmic audits as this shift leads to enclosing users in filter bubbles and leading them to more problematic content. An important aspect of such audits is the reproducibility and generalisability of their findings, as it allows to draw verifiable conclusions and audit potential changes in algorithms over time. In this work, we study the reproducibility of the existing sockpuppeting audits of TikTok recommender systems, and the generalizability of their findings. In our efforts to reproduce the previous works, we find multiple challenges stemming from social media platform changes and content evolution, but also the research works themselves. These drawbacks limit the audit reproducibility and require an extensive effort altogether with inevitable adjustments to the auditing methodology. Our experiments also reveal that these one-shot audit findings often hold only in the short term, implying that the reproducibility and generalizability of the audits heavily depend on the methodological choices and the state of algorithms and content on the platform. This highlights the importance of reproducible audits that allow us to determine how the situation changes in time.

cs.IR↗