arXiv subjects

Aghiles Salah

Publications and source records attributed to Aghiles Salah.

4 recordsLinked to original sources

arXiv2026

PriCoRec: A Privacy-Aware Cloud-Device Collaborative Framework for Ad Recommendation under Feature Constraints

Privacy regulations increasingly restrict cloud processing of sensitive user data (e.g., age, gender), hindering traditional cloud-only recommendation models. To mitigate this challenge, we propose a Privacy-aware Collaborative cloud-device ads Recommendation framework (PriCoRec) which personalizes recommendations while keeping sensitive features on-device. While separating recommendation into cloud-based and on-device stages enables privacy-aware deployment, naive splitting suffers from degraded shortlist quality and inefficient on-device inference due to limited private features. We therefore design a collaborative framework that comprises a cloud-based pre-ranking stage using cloud-accessible features, and an on-device ranking stage that locally incorporates highly personalized features. We introduce a diversity regularizer to pre-ranking to improve candidate quality. Moreover, to control device power consumption and computational cost, we incorporate a cloud-guided training mechanism that enhances device model performance while keeping the model lightweight. Experiments demonstrate that the proposed framework maintains strong recommendation performance while keeping sensitive features on-device.

cs.IR↗

arXiv2026

From Raw IDs to Semantic Planning: How Recommender Systems Utilize Information at Scale

The evolution of recommender systems can be explored by asking how they utilize information at scale. Throughout most of the historical period under consideration during the past two decades, industrial systems have relied on raw IDs, which are discrete, globally unique, and semantically opaque identifiers that enable exact lookup, logging, and item-specific memorization at scale. Over time, however, recommender systems have sought to utilize richer sources of information, including item content, context, multimodal signals, and cross-domain structure. This development has led to a new stage in which part of such information is no longer used solely as auxiliary features around item identity, but is increasingly encapsulated in semantic IDs that provide a more structured, model-facing form of identity. We argue that this shift goes beyond the rise of generative recommendation over traditional methods. Indeed, it reflects a broader evolution in how recommender systems utilize information under industrial-scale constraints. This paper looks at the past, present, and future to examine three connected questions: why raw IDs dominated the early development of recommender systems, why semantic information is increasingly being encapsulated in IDs today, and what may come next once recommendations move beyond semantic retrieval. In particular, we introduce semantic planning as a possible future direction in which the system first predicts the semantic target of the next exposure, and only then instantiates that target as a specific item or generated creative. We further argue that such a shift may require changes not only in model design but also in evaluation and in the way recommender systems coordinate the objectives of users, platforms, and providers.

cs.IR↗

arXiv2026

RAMP: Robust Ad Recommendation Under Limited Personalized-Feature Availability via Masking and Alignment Pathways

Click-through rate (CTR) and conversion rate (CVR) prediction are fundamental tasks in online advertising, aiming to estimate the likelihood of user interactions based on various features. While personalized attributes such as age and gender can significantly enhance predictive accuracy, their use is increasingly restricted by privacy regulations, thereby limiting available data for both training and inference. To address this challenge, we propose RAMP (Robust Ad Recommendation Under Limited Personalized-Feature Availability via Masking and Alignment Pathways), which is designed to improve CTR/CVR prediction accuracy when personalized features are not accessible, thus supporting deployment in privacy-constrained settings.RAMP consists of (i) a personalized pathway built upon a dual-tower component with identical inputs but independent parameters, where output masking separates predictions for personalized and non-personalized signals, (ii) a separate non-personalized pathway trained with non-personalized features only, and (iii) a distillation-inspired prediction-alignment architecture between (i) and (ii) that improves prediction when personalized features are unavailable. We conduct comprehensive experiments using both public benchmarks and industrial datasets to evaluate the performance of RAMP. Our evaluation spans multiple backbone models and different settings: with and without access to personalized features. The results show that RAMP consistently outperforms state-of-the-art methods when personalized features are missing, while maintaining competitive performance when all features are available. %demonstrating its effectiveness and practicality for real-world advertising systems. Our code is publicly available at https://github.com/Ruixinhua/RAMP.

cs.IR↗

arXiv2022

Multi-Modal Attribute Extraction for E-Commerce

To improve users' experience as they navigate the myriad of options offered by online marketplaces, it is essential to have well-organized product catalogs. One key ingredient to that is the availability of product attributes such as color or material. However, on some marketplaces such as Rakuten-Ichiba, which we focus on, attribute information is often incomplete or even missing. One promising solution to this problem is to rely on deep models pre-trained on large corpora to predict attributes from unstructured data, such as product descriptive texts and images (referred to as modalities in this paper). However, we find that achieving satisfactory performance with this approach is not straightforward but rather the result of several refinements, which we discuss in this paper. We provide a detailed description of our approach to attribute extraction, from investigating strong single-modality methods, to building a solid multimodal model combining textual and visual information. One key component of our multimodal architecture is a novel approach to seamlessly combine modalities, which is inspired by our single-modality investigations. In practice, we notice that this new modality-merging method may suffer from a modality collapse issue, i.e., it neglects one modality. Hence, we further propose a mitigation to this problem based on a principled regularization scheme. Experiments on Rakuten-Ichiba data provide empirical evidence for the benefits of our approach, which has been also successfully deployed to Rakuten-Ichiba. We also report results on publicly available datasets showing that our model is competitive compared to several recent multimodal and unimodal baselines.

cs.CV↗