arXiv subjects

Akira Matsui

Publications and source records attributed to Akira Matsui.

22 records · Page 2Linked to original sources

arXiv2020

Leveraging Clickstream Trajectories to Reveal Low-Quality Workers in Crowdsourced Forecasting Platforms

Crowdwork often entails tackling cognitively-demanding and time-consuming tasks. Crowdsourcing can be used for complex annotation tasks, from medical imaging to geospatial data, and such data powers sensitive applications, such as health diagnostics or autonomous driving. However, the existence and prevalence of underperforming crowdworkers is well-recognized, and can pose a threat to the validity of crowdsourcing. In this study, we propose the use of a computational framework to identify clusters of underperforming workers using clickstream trajectories. We focus on crowdsourced geopolitical forecasting. The framework can reveal different types of underperformers, such as workers with forecasts whose accuracy is far from the consensus of the crowd, those who provide low-quality explanations for their forecasts, and those who simply copy-paste their forecasts from other users. Our study suggests that clickstream clustering and analysis are fundamental tools to diagnose the performance of crowdworkers in platforms leveraging the wisdom of crowds.

cs.HC↗

arXiv2020

Detecting multi-timescale consumption patterns from receipt data: A non-negative tensor factorization approach

Understanding consumer behavior is an important task, not only for developing marketing strategies but also for the management of economic policies. Detecting consumption patterns, however, is a high-dimensional problem in which various factors that would affect consumers' behavior need to be considered, such as consumers' demographics, circadian rhythm, seasonal cycles, etc. Here, we develop a method to extract multi-timescale expenditure patterns of consumers from a large dataset of scanned receipts. We use a non-negative tensor factorization (NTF) to detect intra- and inter-week consumption patterns at one time. The proposed method allows us to characterize consumers based on their consumption patterns that are correlated over different timescales.

cs.LG↗

arXiv2020

Unbiased Lift-based Bidding System

Conventional bidding strategies for online display ad auction heavily relies on observed performance indicators such as clicks or conversions. A bidding strategy naively pursuing these easily observable metrics, however, fails to optimize the profitability of the advertisers. Rather, the bidding strategy that leads to the maximum revenue is a strategy pursuing the performance lift of showing ads to a specific user. Therefore, it is essential to predict the lift-effect of showing ads to each user on their target variables from observed log data. However, there is a difficulty in predicting the lift-effect, as the training data gathered by a past bidding strategy may have a strong bias towards the winning impressions. In this study, we develop Unbiased Lift-based Bidding System, which maximizes the advertisers' profit by accurately predicting the lift-effect from biased log data. Our system is the first to enable high-performing lift-based bidding strategy by theoretically alleviating the inherent bias in the log. Real-world, large-scale A/B testing successfully demonstrates the superiority and practicability of the proposed system.

cs.LG↗

arXiv2018

Social Bots for Online Public Health Interventions

According to the Center for Disease Control and Prevention, in the United States hundreds of thousands initiate smoking each year, and millions live with smoking-related dis- eases. Many tobacco users discuss their habits and preferences on social media. This work conceptualizes a framework for targeted health interventions to inform tobacco users about the consequences of tobacco use. We designed a Twitter bot named Notobot (short for No-Tobacco Bot) that leverages machine learning to identify users posting pro-tobacco tweets and select individualized interventions to address their interest in tobacco use. We searched the Twitter feed for tobacco-related keywords and phrases, and trained a convolutional neural network using over 4,000 tweets dichotomously manually labeled as either pro- tobacco or not pro-tobacco. This model achieves a 90% recall rate on the training set and 74% on test data. Users posting pro- tobacco tweets are matched with former smokers with similar interests who posted anti-tobacco tweets. Algorithmic matching, based on the power of peer influence, allows for the systematic delivery of personalized interventions based on real anti-tobacco tweets from former smokers. Experimental evaluation suggests that our system would perform well if deployed. This research offers opportunities for public health researchers to increase health awareness at scale. Future work entails deploying the fully operational Notobot system in a controlled experiment within a public health campaign.

cs.SI↗