arXiv subjects

Alexandra Khirianova

Publications and source records attributed to Alexandra Khirianova.

5 recordsLinked to original sources

arXiv2026

Fine-Tuning Autobidders with Group Relative Policy Optimization

Automated bidding (autobidding) is a core component of modern online advertising systems. Within this component, advertisers delegate sequential bid decisions to algorithms that must maximize campaign value while adhering to constraints such as a limited budget and a target cost-per-click (CPC). One of the approaches to resolve the autobidding problem is to formulate it as a Markov decision process and use reinforcement learning (RL) to train a bid generation function. The standard RL framework is actor-critic, which consists of an actor network that generates actions and a critic network that estimates the value of those actions. In our setting, the action is typically a bid or related pacing multiplier, and the value is the expected return from the auction given the bid. However, the alternating training of actor-critic RL models leads to instability and reduced robustness to noise. To address these issues, we adapt the Group Relative Policy Optimization (GRPO) framework to the autobidding setting. This framework is a \emph{critic-free} policy-gradient method originally developed for large language model post-training, where the ground-truth target is unknown. The autobidding setting shares this property, since the optimal bid is unknown in advance. Moreover, GRPO in the LLM domain is used to fine-tune the pre-trained model, and we use the same technique to enhance the performance of the strong heuristic baseline. We empirically compare Autobidding GRPO with actor-critic models, simple heuristics, and controller-based methods on the BAT, iPinYou, and AuctionNet benchmarks. Extensive experiments show that Autobidding GRPO consistently outperforms baselines in clicks and is the best or second-best method in conversion volume.

cs.GT↗

arXiv2025

Autobidding Arena: unified evaluation of the classical and RL-based autobidding algorithms

Advertisement auctions play a crucial role in revenue generation for e-commerce companies. To make the bidding procedure scalable to thousands of auctions, the automatic bidding (autobidding) algorithms are actively developed in the industry. Therefore, the fair and reproducible evaluation of autobidding algorithms is an important problem. We present a standardized and transparent evaluation protocol for comparing classical and reinforcement learning (RL) autobidding algorithms. We consider the most efficient autobidding algorithms from different classes, e.g., ones based on the controllers, RL, optimal formulas, etc., and benchmark them in the bidding environment. We utilize the most recent open-source environment developed in the industry, which accurately emulates the bidding process. Our work demonstrates the most promising use cases for the considered autobidding algorithms, highlights their surprising drawbacks, and evaluates them according to multiple metrics. We select the evaluation metrics that illustrate the performance of the autobidding algorithms, the corresponding costs, and track the budget pacing. Such a choice of metrics makes our results applicable to the broad range of platforms where autobidding is effective. The presented comparison results help practitioners to evaluate the candidate autobidding algorithms from different perspectives and select ones that are efficient according to their companies' targets.

cs.GT↗

arXiv2025

Robust autobidding for noisy conversion prediction models

Managing millions of digital auctions is an essential task for modern advertising auction systems. The main approach to managing digital auctions is an autobidding approach, which depends on the Click-Through Rate and Conversion Rate values. While these quantities are estimated with ML models, their prediction uncertainty directly impacts advertisers' revenue and bidding strategies. To address this issue, we propose RobustBid, an efficient method for robust autobidding taking into account uncertainty in CTR and CVR predictions. Our approach leverages advanced, robust optimization techniques to prevent large errors in bids if the estimates of CTR/CVR are perturbed. We derive the analytical solution of the stated robust optimization problem, which leads to the runtime efficiency of the RobustBid method. The synthetic, iPinYou, and BAT benchmarks are used in our experimental evaluation of RobustBid. We compare our method with the non-robust baseline and the RiskBid algorithm in terms of total conversion volume (TCV) and average cost-per-click ($CPC_{avg}$) performance metrics. The experiments demonstrate that RobustBid provides bids that yield larger TCV and smaller $CPC_{avg}$ than competitors in the case of large perturbations in CTR/CVR predictions.

cs.GT↗

arXiv2025

BAT: Benchmark for Auto-bidding Task

The optimization of bidding strategies for online advertising slot auctions presents a critical challenge across numerous digital marketplaces. A significant obstacle to the development, evaluation, and refinement of real-time autobidding algorithms is the scarcity of comprehensive datasets and standardized benchmarks. To address this deficiency, we present an auction benchmark encompassing the two most prevalent auction formats. We implement a series of robust baselines on a novel dataset, addressing the most salient Real-Time Bidding (RTB) problem domains: budget pacing uniformity and Cost Per Click (CPC) constraint optimization. This benchmark provides a user-friendly and intuitive framework for researchers and practitioners to develop and refine innovative autobidding algorithms, thereby facilitating advancements in the field of programmatic advertising. The implementation and additional resources can be accessed at the following repository (https://github.com/avito-tech/bat-autobidding-benchmark, https://doi.org/10.5281/zenodo.14794182).

cs.AI↗

arXiv2025

RARe: Raising Ad Revenue Framework with Context-Aware Reranking

Modern recommender systems excel at optimizing search result relevance for e-commerce platforms. While maintaining this relevance, platforms seek opportunities to maximize revenue through search result adjustments. To address the trade-off between relevance and revenue, we propose the $\mathsf{RARe}$ ($\textbf{R}$aising $\textbf{A}$dvertisement $\textbf{Re}$venue) framework. $\mathsf{RARe}$ stacks a click model and a reranking model. We train the $\mathsf{RARe}$ framework with a loss function to find revenue and relevance trade-offs. According to our experience, the click model is crucial in the $\mathsf{RARe}$ framework. We propose and compare two different click models that take into account the context of items in a search result. The first click model is a Gradient-Boosting Decision Tree with Concatenation (GBDT-C), which includes a context in the traditional GBDT model for click prediction. The second model, SAINT-Q, adapts the Sequential Attention model to capture influences between search results. Our experiments indicate that the proposed click models outperform baselines and improve the overall quality of our framework. Experiments on the industrial dataset, which will be released publicly, show $\mathsf{RARe}$'s significant revenue improvements while preserving a high relevance.

cs.IR↗