Detecting Coordinated Behaviour on Video-First Platforms: The Challenge of Multimodality and Complex Similarity on TikTok
Research on online coordinated behaviour has predominantly focused on text-based social media platforms. However, the rise of video-first platforms such as TikTok introduces distinct challenges. The multimodal nature of video posts, combining visuals, audio, and text, allows for coordination across various modalities and complicates comparison between posts. This paper proposes an approach to detecting coordination that addresses these characteristic challenges. Our methodology, based on multilayer network analysis, is tailored to capture coordination across multiple modalities, and explicitly handles complex forms of similarity inherent in video and audio content. We test this approach on German political posts regarding the 2024 European Elections retrieved via the TikTok Research API. Our results demonstrate the ability of our approach to identify coordination within the constraints of the API, while also critically highlighting potential pitfalls and limitations.